I remember the days when we started brewing beer.
We were part of the generation in Mexico when there were still very few brewing systems on the market, no ingredient suppliers, little to no beer culture, and not even a real demand for what we were creating.
However, the movement was brewing beneath the surface it was only a matter of time before the boom began, especially since it was already a reality in the United States and Europe.Between 2012 and 2015, craft brewers in Mexico started out with a passion for beer, a desire to experiment, to constantly improve and even though the market barely existed… we had to create it ourselves!
Driven by our passion and the determination to get people to try something beyond just “light” or “dark” beer, we introduced something different, and that’s what craft beer stands for!Some people were drawn to these new brews because they were inspired by a desire to be better and different from the big “macro” brands.
Now, we’re part of a clearly established industry in Mexico and around the world, with solid structures like taprooms, distributors, importers, equipment vendors, tasting rooms, restaurants, and even craft beers on grocery store shelves.While only a few may be true craft beer lovers or regular consumers, most people at least know what it is.Today, we can finally talk about a differentiated product.
The next big step for our industry is professionalization through accessible, affordable tech.
It’s the key to turning passion into a sustainable business and that’s exactly where Foambyte comes in.
